Commercials that Use Spokespeople Assignment Example | Topics and Well Written Essays - 250 words

Commercials that Use Spokespeople - Assignment Example The spokesperson in the advertisement is an expert because he claims to be a dentist in the commercial and that he recommends Oral B to his patients.   An expert in dental care is a dentist and when the spokesperson claimed that he as well as the commercial claims that Oral B is more recommended by dentist uses experts in persuading its audience to buy Oral B toothbrush.The spokesperson in the advertisement is an expert because he claims to be a dentist in the commercial and that he recommends Oral B to his patients.   An expert in dental care is a dentist and when the spokesperson claimed that he as well as the commercial claims that Oral B is more recommended by dentist uses experts in persuading its audience to buy Oral B toothbrush.TrustworthinessAd:   Oral BLink: http://www.youtube.com/watch?v=q_J4Ao6CGiA It is the same product but this time, Oral B did not have a dentist to endorse its product but used a trusted person (Ellen Degeneres) to endorsed its toothbrush.   The advertisement was done through Ellen Degeneres show and through the traditional commercial where Ellen endorses the toothbrush as â€Å"great† and â€Å"feels like being cleaned by a professional dentist†.   She even Simulated toothbrushing or washing her teeth using Oral B in her show and how could people not like it in addition to the fact that the endorser is Ellen Degeneres, one of the most trusted celebrities/show host in America.  LikabilityAd: Tag Heuer Watch